The following is a post for COM0015: Assignment #1 – Post 4
I have a secret.. You know I work in social, but I didn’t actually start actively using Instagram until … last year
Why the hate on Insta? I just didn’t see the value added to filter photos and make them look lower quality. Why not just post photos to Twitter and Facebook? Couldn’t they just do the same thing? But Instagram is photos only, none of those pesky status updates, shared articles, or upworthy videos. It’s a creeper’s dream! What is the value of this platform?
Businesses have embraced the Instagram movement. While not necessarily “instant”, the carefully curated photos are often used to showcase the company’s products or services. Take @the.hook.nook. She calls out to all the hipster fibre enthusiasts by taking amazing pics of her yarns and crochet projects to promote her etsy shop where she sells completed goods. I love her posts (it doesn’t hurt that she is a total babe and I have major hair envy).
From time to time businesses offer giveaways that you can enter by following their Instagram account and tagging a friend (who will also, then, want to enter and follow that Instagram account). I’m tagged in giveaways weekly! What an interesting application of this social platform. As David Hall from Algonquin College says (paraphrased), “It’s more than just the marketing message: it’s also customer service, engagement, awareness. It’s about the democratization of information. It’s a fundamental shift to a many-to-many conversation.”
Businesses are speaking to many, and letting their followers do the promotion for them! All they have to do is give away a… skein of yarn? A giant crochet hook? Sign me up!