The following is a blog post for COM0014 - Blog Post 3:
I have considered creating a blog for Ottawa parents who like to get out and do things around town with or without their kiddos. Through my research, I’ve determined that #Ottawamom and #Ottawaparent are not that popular, however there are many Ottawa parent groups on Facebook (I’m part of 14, and those are only the Ottawa-specific ones). There are also umpteen Ottawa-based parenting blogs like Oui C’est Chic, Macaroni Kids, Ottawa Mommy Club, and Make it Mom, just to name a few.
The target audience for these blogs and groups are mothers, generally overachieving first-time mothers, who have access to a vehicle and work during the day. They are budget-conscious so prefer low-cost and no-cost activities. They are social and enjoy meeting new people. They are looking for ideas to entertain and educate their children. They are style-conscious and enjoy pretty things. They are bright and well-educated.
Would there be an interest for YET another blog? My idea is slightly different: more of a Crystallina-brand of parenting than the perfect do-it-all moms. My blog would be the #Pinterestfail of parenting blogs. So, I polled some friends and the answer is….
Parents are busy. We don’t have time to read and follow blogs! All we have time for is a quick Facebook feed scan while breastfeeding, which is why there are so many various Facebook groups, and which is why instead of starting a blog, I started one of my 14 parenting groups.
I post interesting events that take place in Ottawa, and would appeal to my audience. Because it is an open forum, anyone can post their interesting events as well. I can effectively speak to my target audience because I know them - it’s a group that includes my parent friends and their parent friends. The most recent success story was two Saturdays ago where I posted a picture of a Park Party poster. I took my daughter to the Park Party and five friends who saw the picture in their quick scans also came with their children.
This format works. I’ve evaluated my target audience and have catered to them.