The following is a post for COM0015: Assignment #1 – Post 2
Working in Social Media, it’s important to look at both success stories for inspiration and lessons learned to see what pitfalls to avoid.
Two examples of great social media strategies are:
- Buzzfeed’s Tasty
video sharing: Buzzfeed branched off their food arm, much to my extreme
happiness. They revolutionized the way recipes can be shared, and considering I
am a Pinterest
fiend, I think that means a lot. I lurve the food.
Tasty videos are short and feature a quick recap of a delicious-looking recipe, making it more accessible and inspiring millions (or, at least, me) to cook. They do a great job of distilling the information into an attractive little video, and then leverages the power of social media shares and autoplay to multiply views. With over 81 M likes, they’ve found the magic formula of using short videos to share info, and other companies like Planet You, Cosmo Bites, and Delish are adopting the same format.
- Merriam-Webster. Yep, the dictionary. Wait, hang on, hang on. The social media peeps at MW are amazing. Funny, engaging, and informative! Politics aside, they keep up-to-date on current events and join the conversation. That’s the dream! Plus, who doesn’t love a good grammar nerd-out?
Unfortunately, not all companies are on the social media bandwagon (WHY?), or if they are, they’re not particularly awesome.
Take a certain high-ranking politician’s personal Twitter account (is this going to be the reason I’m no longer allowed into the country?). On the one hand, he is using Twitter correctly – posting on a whim and his stream of consciousness. Some governments may have too many layers of bureaucracy to public social media posts, but this one doesn’t seem to have that problem.
On the other hand, as the leader of an entire country, I would suggest taking a step back and developing a social media strategy. That way, he can avoid coming across as immature or ridiculous. I recommend revamping their entire social media presence, coming up with concrete objectives (such as sharing information about policies and international visits) and producing a consistent and confident, yet humble, voice to speak to the country. Be like Tasty – be interesting. Be like Merriam-Webster – be topical. Be government – be cordial and professional.
As David Hall from Algonquin College says (paraphrased), “It’s more than just the marketing message: it’s also customer service, engagement, awareness.”